May 11, 2017
Kemvi Launches DeepGraph to Accelerate Sales and Marketing
San Francisco, 05/11/17—Kemvi (kemvi.com) today unveiled DeepGraph (deepgraph.io), a proprietary AI platform used by sales and marketing teams to accelerate growth.
DeepGraph uses novel learning algorithms to extract knowledge from billions of web pages, blog posts, and news articles, to build a model of the global business ecosystem. By fusing that knowledge with internal enterprise data, Kemvi enables sales and marketing teams to quickly identify hypertargeted growth opportunities and reach out to buyers with customized messaging at scale.
“There’s tremendous inefficiency in the B2B transaction market and more competition than ever for buyers’ attention, especially in their email inboxes” said Vedant Misra, CEO of Kemvi. “We think we can reduce inefficiency while boosting conversion by reaching out to the right people at the right time with the right language.”
“There’s going to be a lot of innovation happening around the role of the inside sales rep,” added Chief Scientist Marco Lagi, Ph.D. “We believe the future of the sales team is a human-assisted model comprised of a handful of experienced managers focused on closing deals that were identified and nurtured by machine agents.”
“In a high-velocity sales model, our reps have to balance customization with efficiency in their email campaigns. Kemvi really accelerates the inside sales workflow by generating heavily targeted and customized campaigns without any manual work”, said Shawn Basak, Director of Business Development at Black Duck Software. “The campaigns Kemvi generates would take dozens of hours each week if our reps prepared them manually,” he added.
Many of Kemvi’s customers are sales teams using traditional CRM and email tools. DeepGraph integrates seamlessly with enterprise silos to make sales teams over 10X more effective. “The email automation space is really heating up. We think there’s a lot more that can be done by modeling natural language using deep learning,” added Misra.
About Kemvi: Kemvi is a venture-backed machine intelligence company empowering business development professionals with technology that learns from the world’s collective intelligence. Kemvi’s founding team comes from Columbia and MIT, and brings together years of expertise in solving real-world data problems for the intelligence community, the military, and some of the world’s largest financial institutions.